Personalized Print Pays Off in
30-40% Higher Response Rates
You probably know that a typical response rate on generic direct mail
is 3-5%. But did you know that when you print personalized information
in one or more places on your direct mail, you'll get more people to call you faster?
It's true! Personalized print pays off big time with an average of
34% higher response rates that come in to you 35% faster!
As if that wasn't enough reason to personalize your printing, your customer retention rates can increase by almost 50% because you're treating them
like you know them personally. Personalized print with
the name, address, and other personal data that is unique to each prospect or customer makes them feel special, important, and best of
all ... more likely to take action and save your card.
With colorful, personalized email and postcards you can get:
- 34% increase in response rates
- 25% increase in average order size or value of order
- 48% increase in repeat orders or customer retention
- 32% increase in overall revenue
- 35% increase in speed to response time
Personalized postcards are only limited by the data collected on each of your contacts. Any stored information in your database can be used to completely customize communications to each person (name, birthday, service dates, last purchase, etc.).
Studies show that contacts respond best to timely, relevant information tailored to meet their specific needs. Personalized postcards are more likely to be read, acted upon, and saved.
“COS has armed our sales team with a plethora of marketing ideas that have really worked! Personalized marketing is the ticket to better sales. Any time someone asks me about ideas they have for advertising, I quickly say, ‘Go talk to Brenda and her creative team!’ They have hundreds of examples of marketing they’ve done for companies all over the country that have worked in the
real world.”--
Ellie Anderson, Broker, Steve Scott Realtors®
Personalized printing - also known as variable data printing - is a
proven marketing technique with measurable payback. In our experience - with actual results you can see - we believe you can't afford not to have personalized printing as part of your business strategy.
Crush your competition by partnering with Corporate Outsource Solutions, a leader in personalization marketing. We'll guide you through the process with specialized software that will keep your
direct mail out of the trash can and in the hands of your valuable prospects and customers.
Email us or call 866.348.9791 today! Or request a quote. |
